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Nu agerar Internetjättarna på mediebyrånätverkens ”hostile takeover” av data (engelska)
”Agency groups have created their own big programmatic trading desks and have put more client spend through them. When that happens, the likes of MSN, Yahoo! and AOL are just part of it. If they haven’t got programmatic solutions that are easy to use, they are missing out – they have to be part of […]