Innovation och produktutveckling är begrepp i fokus på många företag och de stora digitala jättarna sitter inte still i båten. Nyligen har både Facebook och YouTube lanserat sina senaste produktutveckling. Nya funktioner, nya begränsningar, nya möjligheter kommer allt oftare och det samtidigt som många marknadsförare kämpar med att ställa om till digitalt fokus.
Det har aldrig varit tuffare att hänga med för marknadsförare.
Facebook uppdaterar sök, nyhetsflöde och dialog
With Search, we’re continuing to build a better experience for our whole community. We recently crossed 1.5 billion searches per day and we’ve now indexed more than two trillion posts. This is a huge set of unique experiences and perspectives, and by allowing people to unlock this knowledge, we have a huge opportunity to create value for the world in coming years.
When a link gets shared widely on Facebook, it often anchors an interesting public conversation. Now there’s a new way to quickly dive into that discussion. With one tap, you can find public posts about a link, see popular quotes and phrases mentioned in these posts, and check out an aggregate overview of sentiment. This feature is a first step—we look forward to people using it and giving us feedback so we can make it even better
YouTube lanserar ny prenumerationsmodell utan annonser – YouTube Red
YouTube Red will cost $10 a month. Content creators will start work on YouTube Originals early next year. In addition to YouTube originals, the service will include a roster of programming from big media companies like 21st Century Fox, NBCUniversal and Time Warner that are already on the ad-supported version of YouTube. The media companies will get about 55 percent of the revenue from the service, said executives with knowledge of the terms