Vi är många som önskade att vi hade mer tid för att läsa böcker och det finns många böcker som vi kan lära oss från. Här är 30 utvalda böcker från olika marknadsföringsgurus som alla ger nya relevanta insikter till oss som arbetar med digital marknadsföring.
Här hittar du författare från hypade Jonah Berger som knäckt den sociala koden till odödliga författare som David Ogilvy.
Vilka har du läst och vilka kommer du att läsa? Vilka finns inte med som du vill tipsa om?
1. How to Win Friends and Influence People av Dale Carnegie
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Talk to someone about themselves and they’ll listen for hours.
2. Influence: The Psychology of Persuasion av Robert Cialdini
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A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
3. Hooked: How to Build Habit-Forming Products av Nir Eyal.
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Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
4. Predictably Irrational av Dan Ariely
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Trust, once eroded, is very hard to restore.
5. Making Ideas Happen av Scott Belsky
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An idea can only become a reality once it is broken down into organized, actionable elements.
6. Contagious: Why Things Catch On av Jonah Berger
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Virality isn’t born, it’s made.
7. Made to Stick av Chip & Dan Heath
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The most basic way to get someone’s attention is this: Break a pattern.
8. Thinking Fast and Slow av Daniel Kahneman
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Nothing in life is as important as you think it is, while you are thinking about it.
9. The Culting of Brands: Turn Your Customers into True Believers av Douglas Atkin
10. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success av Shane Snow
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There are a lot of great inventors and improvers in the world. But those who hack world-class success tend to be the ones who can focus relentlessly on a tiny number of things. In other words, to soar, we need to simplify.
11. Buy-ology av Martin Lindstrom
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When we brand things, our brains perceive them as more special and valuable than they actually are.
12. Extraordinary Popular Delusions and the Madness of Crowds av Charles Mackay
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I never lost money by turning a profit.
13. Tribes av Seth Godin
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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
14. Inbound Marketing av Brian Halligan och Dharmesh Shah
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You’ve got to unlearn what you have learned.
15. Jab, Jab, Jab, Right Hook av Gary Vaynerchuk
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
16. Traction av Gabriel Weinberg och Justin Mares
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This is what we call the 50 percent rule: spend 50 percent of your time on product and 50 percent on traction.
17. To Sell is Human av Daniel Pink
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Anytime you’re tempted to upsell someone else, stop what you’re doing and upserve instead.
18. Everything I Know av Paul Jarvis
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If we don’t let our weirdness rise to the surface, we don’t let our work stand out.
19. The New Rules of Marketing & PR av David Meerman Scott
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Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.
20. Youtility: Why Smart Marketing Is about Help Not Hype av Jay Baer
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Redefine the market into something much smaller and more manageable.
21. The 22 Immutable Laws of Marketing av Al Ries och Jack Trout
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The only reality you can be sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others.
22. Bird by Bird av Anne Lamott
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If you give freely, there will always be more.
23. Everybody Writes av Ann Handley
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In an online world, our online words are our emissaries; they tell the world who we are.
24. On Writing av Stephen King
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The scariest moment is always just before you start.
25. Epic Content Marketing av Joe Pulizzi
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I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.
26. Nicely Said av Nicole Fenton och Kate Kiefer Lee
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Helping people and making them happy is the best kind of marketing you can do.
27. The Robert Collier Letter Book av Robert Collier
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You have to compete in the same way for your reader’s attention. He is not looking for your letter. He has a thousand and one other things more important to him to occupy his mind. Why should he divert his attention from them to plow through pages of type about you or your projects?
28. Ogilvy on Advertising av David Ogilvy
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In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees.
29. On Writing Well av William Zinsser
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Decide what you want to do. Then decide to do it. Then do it.
30. Style: The Art of Writing Well av F.L. Lucas
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How is clarity to be acquired? Mainly by taking trouble; and by writing to serve people rather than to impress them.
Källa: TNW