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Här är världens 100 mest värdefulla varumärken (rapport) - ExploreCurate

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Här är världens 100 mest värdefulla varumärken (rapport)

Det är en rad intressanta trender när WPP presenterar din årliga rapport om vilka som är världens 100 mest värdefulla varumärken.

Viktigaste trenderna

#1. Alibaba är nu mer värt än Amazon och Tencent är nu mer värt än Facebook

#2. Tech och Telecom varumärken står för 44 % av hela värdet på listan

#3. De enda branscherna som förlorar värde är banker och lyxvaror

#4. Apple är det mest värdefulla varumärket på jorden med sina 247 biljoner dollar

Se video

Hela listan

  1. Apple (Technology) $246,992,000,000
  2. Google (Technology) $173,652,000,000
  3. Microsoft (Technology) $115,500,000,000
  4. IBM (Technology) $93,987,000,000
  5. Visa (Payments) $91,962,000,000
  6. AT&T (Telecom Providers) $89,492,000,000
  7. Verizon (Telecom Providers) $86,009,000,000
  8. Coca-Cola (Soft Drinks) $83,841,000,000
  9. McDonald’s (Fast Food) $81,162,000,000
  10. Marlboro (Tobacco) $80,352,000,000
  11. Tencent (Technology) $76,572,000,000
  12. Facebook (Technology) $71,121,000,000
  13. Alibaba (Retail) $66,375,000,000
  14. Amazon (Retail) $62,292,000,000
  15. China Mobile (Telecom Providers) $59,895,000,000
  16. Wells Fargo (Regional Banks) $59,310,000,000
  17. GE (Conglomerate) $59,272,000,000
  18. UPS (Logistics) $51,798,000,000
  19. Disney (Entertainment) $42,962,000,000
  20. Mastercard (Payments) $40,188,000,000
  21. Baidu (Technology) $40,041,000,000
  22. ICBC (Regional Banks) 38,808,000,000
  23. Vodafone (Telecom Providers) $38,461,000,000
  24. SAP (Technology) $38,225,000,000
  25. American Express (Payments) $38,093,000,000
  26. Walmart (Retail) $35,245,000,000
  27. T-Mobile (Telecom Providers) $33,834,000,000
  28. Nike (Apparel) $29,717,000,000
  29. Starbucks (Fast Food) $29,313,000,000
  30. Toyota (Cars) $28,913,000,000
  31. The Home Depot (Retail) $27,705,000,000
  32. Louis Vuitton (Luxury) $27,445,000,000
  33. Budweiser (Beer) $26,657,000,000
  34. BMW (Cars) $26,349,000,000
  35. HSBC (Global Banks) $24,029,000,000
  36. RBC (Regional Banks) $23,989,000,000
  37. Pampers (Baby Care) $23,757,000,000
  38. L’Oréal (Personal Care) $23,376,000,000
  39. HP (Technology) $23,039,000,000
  40. Subway (Fast Food) $22,561,000,000
  41. China Construction Bank (Regional Banks) $22,065,000,000
  42. Zara (Apparel) $22,036,000,000
  43. Mercedes-Benz (Cars) $21,786,000,000
  44. Oracle (Technology) $21,680,000,000
  45. Samsung (Technology) $21,602,000,000
  46. Movistar (Telecom Providers) $21,215,000,000
  47. TD (Regional Banks) $20,638,000,000
  48. Commonwealth Bank (Regional Banks) $20,599,000,000
  49. ExxonMobil (Oil & Gas) $20,412,000,000
  50. Agricultural Bank of China (Regional Banks) $20,189,000,000
  51. Accenture (Technology) $20,183,000,000
  52. Gillette (Personal Care) $19,737,000,000
  53. FedEx (Logistics) $19,566,000,000
  54. Shell (Oil & Gas) $18,943,000,000
  55. Hermès (Luxury) $18,938,000,000
  56. Intel (Technology) $18,385,000,000
  57. Colgate (Personal Care) $17,977,000,000
  58. BT (Telecom Providers) $17,953,000,000
  59. ANZ (Regional Banks) $17,702,000,000
  60. Citi (Global Banks) $17,486,000,000
  61. Orange (Telecom Providers) $17,384,000,000
  62. China Life (Insurance) $17,365,000,000
  63. Sinodec (Oil & Gas) $17,267,000,000
  64. Ikea (Retail) $17,025,000,000
  65. Bank of China (Regional Banks) $16,438,000,000
  66. DHL (Logistics) $16,301,000,000
  67. Cisco (Technology) $16,060,000,000
  68. Pingan (Insurance) $15,959,000,000
  69. Siemens (Technology) $15,496,000,000
  70. Huawei (Technology) $15,335,000,000
  71. PetroChina (Oil & Gas) $15,022,000,000
  72. US Bank (Regional Banks) $14,786,000,000
  73. eBay (Retail) $14,171,000,000
  74. HDFC Bank (Regional Banks) $14,027,000,000
  75. H&M (Apparel) $13,827,000,000
  76. Gucci (Luxury) $13,800,000,000
  77. J.P. Morgan (Global Banks) $13,522,000,000
  78. Honda (Cars) $13,332,000,000
  79. Pepsi (Soft Drinks) $13,134,000,000
  80. Ford (Cars) $13,106,000,000
  81. BP (Oil & Gas) $12,938,000,000
  82. Telstra (Telecom Providers) $12,701,000,000
  83. KFC (Fast Food) $12,649,000,000
  84. Westpac (Regional Banks) $12,420,000,000
  85. LinkedIn (Technology) $12,200,000,000
  86. Santander (Global Banks) $12,181,000,000
  87. Woolworths (Retail) $11,818,000,000
  88. Paypal (Payments) $11,806,000,000
  89. Chase (Regional Banks) $11,661,000,000
  90. Aldi (Retail) $11,660,000,000
  91. ING (Global Banks) $11,560,000,000
  92. Twitter (Technology) $11,447,000,000
  93. Nissan (Cars) $11,411,000,000
  94. Red Bull (Soft Drinks) $11,375,000,000
  95. Bank of America (Regional Banks) $11,335,000,000
  96. Docomo (Telecom Providers) $11,223,000,000
  97. Costco (Retail) $11,214,000,000
  98. SoftBank (Telecom Providers) $11,131,000,000
  99. China Telecom (Telecom Providers) $11,075,000,000
  100. Scotiabank (Regional Banks) $11,044,000,000

Rapporten

Här laddar du ner hela rapporten.

Källa: WPP

Läs också:

Googles rapport som är superrelevant för alla marknadsförare (ladda ner rapport)

Rapport: State of the News Media 2015

Här är Facebook’s rapport om den uppkopplade världen (ladda ner pdf)

Johan Svensson

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