Digitalspecialisterna på Digiday.com bjuder på underhållande läsning: Inne och ute i den digitala världen 2015!

But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then everything is also a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered.