Content marketing är det som gäller nu, men att skapa tillräckligt med innehåll för att hålla läsarna engagerade är inte alltid så enkelt. Framförallt inte om man inte har så stora resurser.

Därför är det bra att börja med att gruppera innehåll och medvetet arbeta med de olika innehållsgrupperna för att maximera utifrån de resurser och budget man har.

Innehållsgrupper

(Ny)producerat innehåll

Det bästa innehållet sett utifrån ett SEO (sökmotor) perspektiv. Innehållet är producerat bara för dig och helt unikt. Det här innehållet är också det dyraste innehållet och kräver rätt kompetens för att skapa (hos dig eller hos den du köper det av).

Kurerat innehåll

Ett snabbt innehåll sett till hur lite tid det tar att skapa. Att kurera innehåll är att välja ut ett innehåll som redan finns och publicerats någon annanstans. Du kan kommentera innehållet eller anpassa innehållet, men värdet ligger framförallt i att du valt ut ett innehåll som är relevant för dina läsare. Det här innehållet kostar inget alls.

Syndikerat innehåll

Även syndikerat innehåll är ett innehåll som du köper rätten att publicera. Det har redan publicerats t ex av en tidning. Kanske på en annan marknad. Du har ofta en begränsad möjlighet att anpassa innehållet (upphovsrätt) och det kan även finnas begränsningar när det gäller val av kanaler och tidsperiod för publicering. Fördelen med syndikerat innehåll är att du vet att det håller hög kvalité och den ursprungliga publiceringen kan ofta ge ett adderat värde med sitt varumärke och bidrag till avsändarauktoritet. Syndikerat innehåll kostar, men ofta inte alls lika mycket som (ny)producerat innehåll.

Nya smarta tjänster

Efterfrågan på innehåll har drivit fram en snabb utveckling nya smarta innehållstjänster som på olika sätt bidrar till innehållsskapandet.  Du får hela listan här nedan med länk och en kort förklaring (på engelska).

Scripted – Scripted is a digital forum that connects organizations with highly qualified freelancers they can hire to write blogs, articles, and bulk social media posts.

Zerys – Zerys doubles as a marketplace for thousands of freelancers to connect with businesses and also provides a project management tool for content.

Ebyline – Ebyline aims to help brands and publishers find and hire high quality content creators and simplify the freelancer management process.

CrowdFlower – A leader in enterprise crowdsourcing, CrowdFlower offers original, high quality created content in multiple languages from skilled wordsmiths.

WriterAccess – WriterAccess connects businesses with one of their thousands of freelance writers in minutes, with a quick turnover rate.

Textbroker – Textbroker.com is an online forum for custom-made, original written content with over 100,000 U.S.-based freelance writers who can write on various topics.

Skyword – Skyword helps businesses engage their audiences with unique content that is designed to perform in social media and search.

ODesk – oDesk is a large online marketplace for businesses to interact with writers and designers and hire freelancers based on their digital needs.

CrowdSource – A crowd of qualified writers, editors and moderators are managed by CrowdSource to perform large-scale content creation quickly and efficiently.

Elance – Over 2 million freelancers -web developers, mobile programmers, designers, writers and translators – from around the world can be hired on Elance.

Brafton – Brafton is an agency that provides custom content, in various formats, from full-time content writers and designers to increase traffic and conversions.

Outspoken Media – Outspoken Media provides custom content creation in the form of blog posts, authority articles, Linkbait, press releases and optimized content.

Internet Marketing Ninjas – Internet Marketing Ninjas is an online marketing service that provides search engine optimized web content.

iStrategy Labs – Custom content in the form of animation, videography, video editing, copy writing, blogging and crowdsourcing is offered by iStrategy Labs.

Mad Wire Media – Mad Wire Media can help businesses develop their messaging on websites and increase search rank with content created by skilled writers.

Graphtek – Original, engaging website copy that reflects brand messaging and provides value for customers can be provided by Graphtek.

SEO Advantage – Articles written by SEO Advantage can help organizations rank in search for relevant topics as they are written by SEO professionals.

Socius Marketing – Socius Marketing provides researched, custom and well-written articles for businesses looking to extend their digital reach.

Phenomenal Content LLC – The writers at Phenomenal Content provide high quality, original content in the form of copywriting, article writing, blogging and editing.

Digital Sherpa – Digital Sherpa specializes in custom content, no matter what topic, that directly adds value to your brand and for your audience.

Contently – Contently allows brands to connect with freelancers in new ways to boost content creation and to power the next generation of media companies.

Copify – Businesses from around the world are able to source fast, high quality content from approved copywriters with the assistance of Copify.

Engines of Creation – Their goal at Engines of Creation is to provide well written page copy that’s relevant and optimized for search, but avoids keyword stuffing.

SocialSite Media – SocialSite Media repurposes and optimizes existing content, creates new site content and helps with landing page development and editorial calendaring.

Simply Done Tech Solutions – Simply Done Tech Solutions aims to help grow inbound marketing strategies and improve SEO in the form of blogs, case studies, eBooks, etc.

inklyo – Professional journalists, copywriters and bloggers can be found on inklyo to create quality content that provides value for readers and attracts attention.

Godot – Godot provides reliable and quality content writing services for organizations that need to give their content marketing strategy a boost, no matter their audience.

mediashower – Content at mediashower is written by professional journalists and edited by SEO experts to ensure it ranks higher and receives more attention.

fiverr – Fiverr is a worldwide online marketplace that offers content creation services beginning at five dollars per job performed.

SureWriteSEO – As a professional content writing company, SureWriteSEO specializes in high quality, relevant content that is optimized for search.

Express Writers – Express Writers provides professional copywriting services in the form of blogs, articles, resumes, website copy, landing pages and public relations.

No2Pen – No. 2 Pen aims to helps brands tell their story through optimized website content and strategy development so they can establish an online presence.

iWebContent – iWebContent writes, optimizes and designs content for users and businesses looking to boost their content marketing strategy and stand out in search.

Web Content Broker – Web Content Broker is a collaboration between Textbroker and SEMLogic that provides premium SEO-friendly posts using professional writers and SEO software.

Constant Content – On Constant Content, users can commission freelance writers to create custom articles for their sites. Users can also buy pre-written articles.

Brivin Corp – The content creation services provided by Brivin Corp seek to boost engagement and are always original and researched by professionals to ensure quality.

Content Customs – Content Customs allows organizations to converse with content writers and exchange ideas with designers to ensure that their created content meets goals.

Blog Mutt – Blog Mutt aims to be a hassle-free content writing service by using a crowd of experienced writers to produce unique blogs for companies who need consistent content.

Källa: Curata