När ClickZ konferensen i New York startade igår var en av keynote talarna Randi Zuckerberg (syster till Mark Zuckerberg och tidigare CMO på Facebook). I det uppskattade framträdandet fokuserade Randi på den digitalt präglade, moderna konsumenten. Följ fortsättningen på konferensen på #CZLNY
1. Alla varumärken är mediebolag
We all need to think like our company is a media company. Zuckerberg took the example of Red Bull, as the consumer packaged goods company competes with ESPN and other broadcast brands via live action sports and other live events like the Stratos jump.
2. Internet är allting
Wearables are growing more and more; our technology now has the ability to collect data on every aspect of our lives. Zuckerberg mentioned the Nest thermostat and other smart devices for alarms, door locks, etc. that collect information and keep you up to date. She also predicts that automobiles will be the new developer platform over the next few years.
3. Nätverk är den viktigaste valutan
”The most valuable thing you have is your connections, your network,” Zuckerberg said. A lot of brands are starting to take notice of how influential people are. For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give ”points” for tweeting and posting to Facebook.
4. Social försäljning
The age of testimonials and endorsements is changing. Sites like LiketoKnow.it provide hashtags so when you share a photo on Instagram, people can buy directly and give you a commission. And, Ellen’s selfie at the Oscars was nothing more than a giant product placement for Samsung.
5. FOMO blir JOMO
The Fear of Missing Out, especially with today’s teens, is overwhelming. Zuckerberg suggests JOMO – the Joy of Missing Out – instead. Embrace it. Don’t worry about what everyone is doing. Live in the moment.
6. Alla innoverar och realiserar
New opportunities abound from 3-D printing. Be an inventor; be a maker, said Zuckerberg. Invent and create your own goods. But with all amazing opportunities in tech, we need to be careful to be prudent, she continued. Zuckerberg also discussed how designers are the new rock stars in the Valley, as they’re so valuable to encourage better designs for technology.
7. Allt måste vara visuellt
”Everything you do should be visual,” Zuckerberg posited. ”Every time you post everything, there should be an image because photos need no translation.”
8. Mobilt för att spara tid
t used to be that we had mobile apps just for the sake of it. Then it was mobile for engagement. Now it’s let’s use mobile to get in and get out as fast as possible. A lot of the tech we’re seeing is to make us get back out into our lives easily. For example, Starbucks, along will other restaurants, will soon let you pre-order, in order to make the in-store experience faster. And then there’s the Zpritz app, which says it will help you read faster – at speeds of 1,000 words per minute.
9. Gamification för att motivera
Gamification is everywhere. Zuckerberg likes the Nike+ app, which updates her status on Facebook before a run. Then, when people like her ”I’m going running” status, she gets a little cheer in her headphones while she’s running. But doesn’t just have to be applause; it can be simply the sound of zombies in your ears that motivates you to run faster.
10. Teknik för att finna balans i livet
With all of this tech, we need to be mindful of the impact it has on our lives and real-life relationships. The prevalence of technology has spawned ”Digital Detox” trends in hotels and vacations and retreats. Zuckerberg has implemented what she referred to as ”Digital Shabbat” on Saturday mornings for her family.