Case study: Ben and Jerry – digital strategi vid lansering av Cores (engelska)

Businesses launching new products are hoping for an immediate impact of their marketing strategies in the form of increased visibility and, more importantly, sales. Today, businesses that launch new products can’t rely on traditional marketing techniques alone to deliver the ROI they demand, they have to also include a comprehensive digital strategy that includes new content, paid advertising and the leveraging of social media channels.

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