From Facebook to Snapchat, everyone wants a piece of the teen market. Here’s an in-depth look at what they want and why they’re so damn tough to hold onto.

Today’s teens are at the center of a massive turf war that’s roiling the tech industry. The question is: why? What’s so important about this age group and, perhaps more importantly, what are new emerging tech companies doing to lure them away?

Läs den intressanta artikeln av Issie Lapowsky publicerad idag på www.inc.com.